Nobody Really Cares About Office Amenities

But they do care about their coworkers, the commute, the nearby watering holes or if they'll make new friends in the new city they just moved to. So when WeWork brought in their collaborative workspaces to Tysons, VA we took a counter-intuitive approach to promote its newest location. 

Instead of listing out service benefits, we asked the region's most brilliant entrepreneurs about their passions, lives and communities. When the series of 20 videos released, our interviewees went on to share their stories with their friends and families online, giving WeWork even more qualified leads and referrals.

Photos by Jamar Hutchenson

Client: WeWork

Agency: Ghost Note ​

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